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I just lead the surfers to the sponsor links.
I never blindly lead surfers to paysites or send them to a console infected tour with a dysfunctional back button either.
That can only hurt conversions.
You can do it with 2 obvious off site links. I usually make one a form of text the other a nice shiny banner doing neat stuff.
I even do well with taking paragraphs and making a few of the key elements links.
The paysite should sell them as long as your content was similar. Thats the paysite's job thats why they have that tour.
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