|
There is a lot of truth to that. One of the fundamental problems these days is that back a few years ago webmasters were mostly building galleries, opening linklists, or starting tgps. Now NATS has come along, and every webmaster that can afford $600 a month is starting their own program. I have personally told Albright that he should make NATS cost “a bazzilion dollars” so there wouldn’t be some lame program popping up every five seconds.
I would have never, I repeat never, would have gotten into the program business if it hadn’t been for the exclusive deal OCCash has with Evasive Angles. That is our competitive edge. The profit margins are MUCH higher when you are sending traffic to a program than trying to become one (I know because I am on both side of it). As an individual webmaster, you have your bandwidth costs (maybe an employee) and that’s about it. When you are running a program you have to think about REALLY BIG BANDWIDTH COSTS, a larger staff, advertising, content costs, software, and about a bazillion (there’s that word again) other things -- it takes a lot longer to become profitable, if you can become profitable at all.
You should really think carefully before starting a program. Most will fail – it’s like becoming a rockstar or an actor, just less fun.
|