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Originally Posted by becky
What about refreshing ones that sell with a new design that reflects the style of what is working at the time? You don't always have to abandon and start new. Think of the products you use from the store, most get a redesigned wrapper every so often, but they're still the same product they were 20 years ago. Adopting this kind of focus on product rather than wrapper will definitely help increase longevity for paysites.
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I'd rather use PCs as a comparision - the old ones sell and resell, but the newest ones make the most money. You can upgrade a PC to make it worthy again, but just repainting it doesn't help and changing the whole design of a paysite looks more like an upgrade than just repainting.