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Lassiter, I think it is because there is still a feeling that the internet is somehow controlable, like broadcast TV or movies. Those mediums were created and molded into being somehow tame and under the government's watchful eye. The concept of somehow grading or putting "film ratings" on websites is all in that same train of thought.
It all comes back to governments (specifically the US) thinking that they can control the internet completely. It is possibly the best example of the tail attempting to wag the dog. They haven't figured out that they cannot stop the CP and the 409 scams and the spyware toolbar scammers. Because the regulatory type "theys" don't catch it, they attempt to put limits on the net in a sort of top down way.
The goal is to make the entire internet (and the entire world, in theory) totally safe and boring for everyone, where the only entertainment available is that suitable for all, G rating the entire planet. In my mind, the internet represents to these people the biggest threat to the order that they seek to enforce.
In their world, they would banish all cars in case a child ever crossed the road.
Alex
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