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I agree, the site is done pretty well, one review I looked at was pretty long and in-depth, although you kinda talked the surfer out of joining..lol
As Alex said there are plenty of review sites out there to trade with, that might be the best bet at first, least you might get some SEO help if you did'nt get traffic.
Although some might over look the site is only sponsor links if they can get a link on the root of a domain v.s. a free site door way page that might not see much of anything. Course Pr and traffic can sure help you out with potential trades.
ronnie
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