Also, this is a natural. You don't have to worry about examining content. Content is for those under the age of 17. It will initially self police as much of the internet already does, second it will self propagate because consumer demand for websites catering to childern be found with this domain will be overwhelming. Finally, there will be prosecutions and/or embarrasements for companies that try to manipulate the model. Its a very "positive" step that politically people can get their heads around. Worth fighting for or supporting.
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