Hi Talleyrand,
I see what you are saying, on those LLs that do allow sponsor content, is it right to show them a model, get them interested, have them sign up, only to find she isn't there. This comes down to how you word your text to a degree, and also which site you are promoting. You'll be hard pressed to push a solo girl site without using her pics, so in a case like that then no, paid content would not be a wise choice. If however you are pushing say a lesbian site, then using paid content of some lesbians with text such as 'see lesbians just like these fucking each other with fat dildos yadda yadda yadda', then you'd be pretty much ok, imho.
It goes a bit deeper than that, but basically there are times when you can use sponsor content, and times when you can't, not least subbing to LLs that will accept it in the first place.
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