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Let me add this: There is a difference between "what can get listed" and "what will really sell". WIthout most of what halfdeck said, you could get this site listed (with better content, sorry, but this stuff blows), but you might not get many sales or much action as a result.
If you have never studied it, I would truly recommend you take a short time a read a couple of books (or at least texts) on direct sales / sales pitches. There is much to be learned (and I often go back to read because I forget things).
Many web sales are made on momentum... keep the surfer moving forward towards to goal (buying a membership). Make sure that this is your goal!
Alex
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