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As for promoting... if it's free, get traffic from anywhere that has your niche, or even anything similar.
Also, personally, I would drop all the trades and links out from your paysite - they are just traffic leaks. Buy another domain or 2 and build portals, search engine sites, freesites, galleries or whatever on your other domain which all point to your paysite - basically promote it as if it was a sponsor. You can then have all your trades and recips seperate leaving your paysite nice and clean.
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