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That's true, halfdeck, but when you _buy_ se traffic you expect to be able to 'process' it a bit more - either by forcing it all directly to the sponsor, or sending it thru your own tours and filters.
When you buy SE traffic typically you expect that you have already 'bought' the first click - it's a bit different from raw se traffic, with which you have a lot more window shoppers.
If it's something like redirected se traffic - where the visitor hasn't clicked, but has been detected by htaccess or script to be from google and is redirected without consent - well, that traffic is substantially less valuable.
I was trying to value it out based on PPC prices, and I'll grant you I was probably generous. Like I said, I personally wouldn't pay that much.
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