If it is Adam - give him a shout - he can be gruff sometimes but he is a fair, honest, and tough sensible businessman. Him and his wife have a great sense of their niche which I am sure you are profitably aware of.
The "tone" of an email can oftentimes be misleading. So talking with him is the best way to go. When you can each give your opinions more directly on why or why not to make an exception then I am sure you will both come to an understanding that fosters better biz between you.
Ummmmmmmmmmmm....
Of course if that fails then we would love to work with you...
