I have to agree with GunnCat..I hardly ever find true amateur style content on the majority of sponsors so called "amateur" paysites..the pics look way too professional anymore..there are a few out there that do have the right looking content..but even some solo girl sites have totally gone towards the perfectly lit, pornstar style, photoshopped image look with their content...Does the avg surfer see this and realize the difference? probably not, but the true amateur lover will pass those sites by.
Now the MILF thing..in my opinion a milf is 30 to about 45..but I see plenty of 23-5 year olds being presented as a milf... sure they could have kids but to me thats a stretch and hard to sell...
and these days mature content, which used to be the milf age range, is almost always pushing granny age women...lol
Things have changed over the last few years, and in some ways I think the lines have blurred a bit too much..probably brought on by the "Reality" type of sites which could be any age model.
I do true amateur and its getting harder to find good sites with the right content and style to promote.
Back to the original topic...I think BBW, MILF and Swingers are their own niches (especialy with SE traffic) and thats the targeted audience you want to go after..not so much the general amateur niche traffic. They COULD and ARE part of the amateur category..but really MILF's and BBW's could be presented as glossy pornstar style content as well.
Swingers? they are really a seperate niche of their own..and closer to amateur than anything else.
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