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GG, the problem with the V-chip idea is that it works if you have time... we don't have time. Internet time and real world time are different, and I think we are looking for a solution that could be implemented in a shorter period of time, rather than over the lifecycle of computers. You admitted yourself on the radio show that it took a long time for the V-chip thing to finally come into it's own, and that was mostly because it took 5 - 7 years to get more new TV's into people's hands with the option on it. Most people keep and run a computer for 2 - 4 years. Can we really wait for 4 years?
Simple meta tag filtering can be implemented by nothing more serious than a windows update. If 75% of the people do the update, then you have 75% penetration on the first go. All new computers going forward would have the software installed, so it wouldn't be long to get to 80% or 90%. Installing a chip and waiting for a turnover in computers would lead to probably less than 25% penetration in the first year, which is way to slow a pace to really show change. To make that work today, we would have had to start putting them in PCs in maybe 2002 or 2003.
With windows update and other automated updating tools, putting a simple filter system in place is a piece of cake if you can get Microsoft, mozilla, and Apple on board, and there is little or no reason for them NOT to be on board.
Alex
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