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You know, after reading cd34's comments, I'm wondering why this has to be an either/or proposition.
What's wrong with a meta tag AND ICRA label? Double your money. We can say: Hey! Look how good we are. We've even got TWO different methods of keeping kids off our site. One's simple a simple big red flag, and the other is for people who want to be more specific about what content they're offering.
Because the PR aspect is MORE important than the actual action we take.
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