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Some sponsor content is waaaaaaay over used, and LL are either not going to list you, or you are on a "first come first served" basis. So if they have already seen that set of content submitted, and you submit, you are rejected.
Other sponsor content is very under used. For instance, I have a friend of mine that has an exclusive pregnant site and I build free sites occassionally for him, so his content isn't seen at all unless I build sites, or his google traffic, so the sites I build with it tend to get accepted.
I can't really list which are over used, which are under used, it really varies depending upon the link list, and by niche.
You are right, it IS nice to get a taste of what they will see inside, esp. if it is a solo girl site, or an exclusive site, it is hard to buy content that will fit. Just read the rules on the lists about sponsor content, so you don't spend a bunch of time building sites people won't accept. Just my 2 cents.
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