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Originally Posted by RawAlex
So why is ICRA involved in a meeting if they are just a small website tool that makes tags? Who is paying the freight?
Alex
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They are much more then a simple web site tool with their memberships going for companies like AOL, Verizon, ATT, etc going for 30k a pop.
Plus they are shooting to be "the" labelling system from what it says on their website.
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What's Next For ICRA?
Due to the increasingly international nature of digital content and the plethora of media ratings schemes that exist, there is a growing requirement for a common labelling framework for digital content, which ICRA can provide. ICRA is uniquely positioned to be the common labelling framework that underlies a variety of age-based rating systems. ICRA will allow a content provider to label digital content once, and for that label to be mapped into whatever rating system is most appropriate for each distribution channel.
ICRA helps to address the growing phenomena of 'space-shifting', defined by industry leaders as: "moving content between devices". For instance:
Broadcast TV clips can be played on cell phones
Movies can be delivered via the internet and viewed on the PC
Streaming media from an internet site can be displayed on a TV set
The need for a universal content labelling scheme that can be mapped to existing national or device-based rating systems becomes of great importance.
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That is why they are having the round table, and why the AFF wants to be there.
As I said in the other thread I am now using both the ICRA system and a PICS label with Safesurf marking my sites adult
<link rel="meta" href="http://www.meatybabes.com/labels.rdf" type="application/rdf+xml" title="ICRA labels" />
<meta http-equiv="PICS-Label" content='(PICS-1.1 "http://www.classify.org/safesurf/" L gen true for "http://www.meatybabes.com" r (SS~~000 9 SS~~001 7 SS~~002 6 SS~~003 6 SS~~004 6 SS~~005 1 SS~~009 6))'>
It takes me less then a minute at both those organizations to obtain my label for a site, and less then 5 seconds to paste those two tags in my headers.
For my existing pages I create them with this tag <META NAME="robots" CONTENT="ALL=INDEX,FOLLOW"> on everyone of them so a search and replace I search for that and replace it with the 3 tags...the robots and the two labels.