Thanks, my target phrase is in the title tag and no in the meta tags, and I tried to focus on that (it's the site's name basically, as I want it as the anchor text in the incoming links as well). Actually the meta tags are a bit off-theme on purpose so the site doesn't look overly SEO'ed, which could get penalized. Not sure if it will help, as they say most SE's don't even read the meta tags anymore, but I figured it can't hurt
