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I think what he was really trying to say was to move all the links and trades inside to another page... for example they could be on the LAST page of your free tour or even on a "recommended links" or "friends" page that a user has to click on to see. The point I think he was trying to make is that you want to keep the surfer's attention on YOU and YOUR site and show them what YOU have to offer first. After you've worked your magic if they still don't want to buy then give them a chance to skip off somewhere else.... not before they even get a chance to make it to your the "join" page.
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