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Unlike brick and mortar businesses, where you need insurance against trip-and-falls and the like, most adult affiliate businesses have fairly little risks from customers.
Most people "insure" themselves by socking away money for potential future legal fees, because potential lawsuits and defense costs constitute the most likely risk - but pure affiliates usually don't face either, I can't think of a single case in my years of doing this.
Protecting assets? well, the s corp is common, but again, I can't think of a single case in which the protections offered by a corp really were needed.
It all depends on how much debt you are thinking of incurring.
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