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It is a money grab alright, because to remain "compliant" you would have to check each and every email address every time you use it to see if the name has been added to the "do not send list". An AOL member could move from one state to another and bang, you could be in violation even through you previously checked. Someone could add their name, and you would not get notification... you would have to query every address again to see if any new ones would get in there.
I would be looking at thousands of dollars every time I send a mailing to a complete, double opt-in real confirmed list.
It is total bullshit.
Alex
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