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Old 2006-03-07, 10:28 AM   #19
RawAlex
Took the hint.
 
Join Date: Mar 2003
Posts: 5,597
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Toolz, the problem is cost...

Let's say they want 1 cent per email... that is pretty low.

Let's say your email click out rate is 1%, which would be pretty high.

You have a site that converts 1 in 200 on your mailer traffic.

100* 200 * 0.01 = $200 costs per sale. In order to get that down to "break even" for most operators, the cost from aol would have to be in the range of 1/10 of a cent per mail - otherwise the cost price of doing business would make it impossible.

Alex
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