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Let me add to this for a minute...
let's say each state has a do-not-send list that must be consulted before every mailing. Let's say that the US feds also have a list. Combined it costs 3 cents per mailing to check addresses in all these different places to make sure that nobody has added themselves onto the list since you last mailed.
Now you are sitting at 4 cents per mail, of a whopping $800 cost per sale.
"do not spam" lists are the zoning laws of the internet. They attempt to limit free speech not by banning the speech, but instead by making it almost impossible to comply with non-related regulations.
Even if it adds only 1 cent to your mailing (2 cents total) you are looking at a net cost of $400 per sale.
Nobody but nobody will mail completely legally and make money.
Alex
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