Actually, it probably does have something to do with big daddy, in the sense that I've been hearing more reports of this particular type of google redirect associated with the unfolding of big daddy, but it has been seen off and on for a while now, long before big daddy.
There are lots of rumors about possible tests of new ways for google to monetize and sort and restrict content that are being tried with the new big daddy technology.
But, again, you can't do a thing about it, no matter what it is, so it doesn't make too much sense to worry about it, from my perspective.
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