I like models to look directly in the camera when they are alone or when they are obviously posing. I don't like models to look at the camera while engaged in a sex act, unless the idea is to draw the viewer in (say if they are making a running commentary about "so, do you think I should lick her pussy?" to get the viewer to be interested, or other POV style things).
I do think that banners, tours and such should all include powerful pictures of the model looking right at the camera. I think it helps to make a connection between the viewer and the model, and can help to draw people in.
Alex
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