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Simon, I think they are still trying to find what financial model will really make this go. Do they go down the Itune route and sell access for 99 cents a shot, which is outside of their usual "free" model, or do they stay free but support it with unavoidable and unmissable ads?
I am also looking at this model as a breakthru for anyone wanting to make a lower end / lower dollar TV show of their own. If people are use to paying 99 cents to download a TV show, they won't blink when someone asks the same thing. It should also make PPV porn a little more acceptable as a concept.
Alex
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