Comma delimited or pipe delimited (both formats work well) no special characters in there (like ' or !, which blows some software into the weeds) etc.
Some software also goes funky with long link codes and stuff... simple programming will allow you to make all URLs look normal, be easily digested, have no ? or & in the URLs, etc... makes it good for software loads and makes it decent even for the SEs to follow along easily.
You might want to make your program name or site name an available field, which would make it easy to flag as a keyword or whatever for comus thumbs... easier to break things out and sort of them.
Alex
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