Exclusive is definately the way to go. I agree give them something that they can't find anywhere else and they will definately stay.
When I sign up to a program the first thing I look at is the tours on their sites..I like the tours that has some pictures and a free preview video something that you can click on that dosen't take your right to the join page. Show the surfers as much as you can without showing too much just enough to reel them in and get them interested enough to buy a membership. ok did that make sense I think its bedtime for me..LOL
