I usually do 1 sponsor per site. That works well.
I've tried sites with 2 sponsors, and had mixed results. When I say 2 sponsors, I'm talking about 1 main porn site advertised throughout the entire FS. And then one ad (on 1 page) for a sponsor like penis pills or adult dating. I figured that if they're not going to click on the dozen ads for the main porn site, maybe they'll click on the 1 ad for something totally different. I didn't have any luck selling penis pills or extenders. I'm not sure if it was a problem with the product or my poor sales skills. But I did get a couple sales on adult dating.
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