I have bought memberships to paysites a good number of times, and I have a couple that I've joined for a month or two every year for several years running. I would probably buy a lot more porn if *MY* site was making a profit!
My husband, while he has a HUGE collection of naughty pics harvested from usenet over the years, has never once bought a site membership. Not even when I offered to get him one for Valentine's day.
Of course, I am totally non-stereotypical in my purchases: I go for hentai and extreme bdsm art sites mostly. Stuff which is perhaps not so easy to find for free. He goes for skinny waifs in panties, which are a dime a dozen.
I've not had any women members yet, but I had several lady fans when I was doing CamZ shows. They often spoke of loving my honesty, openness, and genuine orgasms. I've thought about marketing my site toward women, but I kinda feel I wouldn't know how to go about it - I've been off the pussy market for a decade and don't really feel like I know how to chat up a non-male person anymore.
My content is mostly me cumming in various ways, so there's a definite focus on female pleasure, and while my stunt-cock (hubby) isn't really beefcake material the genuine enthusiasm & affection of our couples scenes might, I think, appeal to a lot of women. It turns me on to watch our stuff anyway.
If I weren't so afraid of the Jesus-police I would LOVE to start a rape fantasy site for/by women. I know it's a hugely common fantasy for women, and I think it would be super to have a "safe" place where women could enjoy that fantasy without feeling
truly denigrated.