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Personally I am moving away from using complicated ads on to using extremely simple high CTR ads - trying to get as high a proportion of the total traffic to the sponsor and then letting them convert it. I increasingly view my role as an affiliate to be generating and delivering large amounts of traffic rather than copywriting. However, the wording of your shorter text links can make a BIG difference to CTR - but I don't believe many people read long chunks of copy on adult sites.
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