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Xallow,
If you are just starting out do not worry to much about your conversion ratios that you receive from sponsors. Look more to your bottom line/profit. Sponsor ratios only show who actually clicked thru. This may get long but follow. This was explained to me 4 yrs ago and I still follow it today when building galleries and freesites.
You pay for bandwidth. But bandwidth is not calculated on who clicks thru to your sponsor but everyone burning it, including you checking out how cool your site looks. Lets say you have 2 sites and each one is the same bandwidth wise and has 1000 people visit each one. Site 1 has 200 visitors click thru with 1 sale. 1:200 ratio for the site sounds great so far. Site 2 has, for whatever reason, 800 visitors that click thru and 2 sales. 1:400 ratio does not sound as good, does it? In fact the first one "sounds" twice as good.
Now if it takes you the same amount of time, costs you the same amount in bandwidth and pays the same per sale then which one, 1:200 or 1:400, do you want? I personally would rather have the 1:400. Hell I would take, and do sometimes, 1:3000 over 1:500 if I make more "profit" at the end of the month with it.
In time you will figure which sponsor/site converts best for you and which ones do not so just keep building, building, building.
Truly hope this helps!
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