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Originally Posted by Toby
I've been thinking about this since I initially found out that AEBN was behind pornotube. Like it or not, it's here. The surfer contribution end is a huge copyright infringement nightmare. I don't really like the idea for that reason. Ethically, I don't really like the idea for that reason. Using someone elses, often copyrighted, content to build huge traffic.
Trying to fight it via the courts would be like pouring sand in rat hole. I think NBC et. al. came to the same conclusion and decided to join them rather than fight. Put up a better quality of content yourself so there is no reason for surfers to upload their crap.
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That's exactly what they did. They had a skit on Saturday Night Live that was posted. It pissed them off until they saw that that video was viewed by more people than when it was on the show. So now, they do send high quality videos with a little branding and product placement.