ScotyBuzz adding lots of quality content is undoubtedly what you should concentrate on.
I highly respect Danger Dave’s opinion and fear his wrath even more, but I have to say personally I believe in using hyphens to help get your site listed (especially a new web site).
Here’s Matt Cutt’s take on hyphens
http://mattcutts.com/blog/guest-post...eview-session/
In my very limited SEO experience/knowledge, I know if I do a google search for tijuanawhores I get crap for results
http://www.google.com/search?num=100...es&btnG=Search
it even says at the top of the page Did you mean: tijuana whores
when I do a google search for tijuana whores the planets in the universe seem to go back into their proper alignment and I get better results
http://www.google.com/search?num=100...es&btnG=Search
damn I feel like I'm going to be run over by a truck or struck by lighting any second now