It is worth it to pay someone who knows how to do this already. It will be cheaper than paying for all the mistakes you are going to make by not benefitting from someone else's experience.
In the grand scheme of things it is not rocket science. It is very easy to look at successful paysites and work out what aspects are most likely to attribute to that.
Whether it is a porn site or something more mainstream such as ringtones CONTENT is key. If your content is not of interest to anyone then neither is your paysite. Give them value for their money and they will stay. That will increase your bottom line.
Once you have that organized you are going to need a good design. This means that it is easy for your surfers to navigate, and does not ressemble a scavenger hunt.
You will need to work with your processor of choice and your programer in order to ensure that it is able to accept customers, small hint here... the more billing options you have and for the more countries you can include the more you will profit.
Finally you will need marketing tools... a tour that tells people why your content is relevant and gives it purpose is a great jumping off point.
Then you must learn about generating the traffic to the site and in that you should focus on SEO and media buying.
Somewhere in there you need to learn about monetizing the traffic that you do have with exits, cross sells and up sells and above all you will need a good host!
I think that is very simplified but it is a good answer to your question and I should include but I think it is an obvious you will need some financial investment too.
Don't expect success overnight but it is very doable.
Hit me up if you have any more questions.
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