Selling porn is slightly strange for me because in my previous businesses I basically set out to provide products or services which I would buy myself, offering them in a way which would appeal to me.
But I have never spent a cent on porn and until I started in this business hadn't so much as looked at a Playb*y since I was a teen and my then barber left his out for his customers. So I have to try to imagine what would appeal to me if I did enjoy porn
Anyway, that is my criterium for selecting sponsors. If their sites don't appeal to my alter-ego, I won't promote them actively. Happily, after having trouble finding more than 15-20 sponsors for most of the last 10 years, in the past 18 months or so, that number has almost doubled. It seems the message is finally sinking in that if we don't sell over-priced crap, we might actually be better off.