|
I guess we all live in hope of finding that "magic" sponsor, but one of the problems facing new sponsors or really any who want to expand, is that webmasters who have been around a while - ie the generally better traffic sources - mostly realize that exceptional sponsors don't exist.
In other words, if you have had a few years to build up a solid sponsor list, there is only rarely much point in trying new ones. I would go further and say that applies even to new sites.
For years I have had a promo spot in which I let my ad script display new sites for a while. I add every new site which looks like it might have half a chance and then watch the stats for anything which performs above average. It's quite productive with brand new sites, but interest in the vast majority tails off very quickly and those which were "beta tested" for months on high-traffic sites (ie we gave the cream to our friends) often don't do much at all.
The only real exceptions I can recall are when someone has introduced a completely new concept (free ezines for example). When something like that gets the formula right, you can get a really good run for a year or two.
|