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I promoted a Latina site a long time ago - I won't name the sponsor - which was a very steady seller with a predictable ratio over a fair period of time. And then it stopped selling. It wasn't a steady decline, it just stopped. Perhaps if I was in that situation now and that sponsor had recently switched to NATS I might well blame that.
It's human nature to want a perfect explanation for something that doesn't make sense, when usually the explanation is rather imperfect: a change in traffic; surfers becoming bored with the same ads; a small tour change; a change to the join page; a pricing change.
I dropped that site and tried it with another, but I never achieved similar results with another Latina site. In hindsight, what I should have done was contact the sponsor and made an attempt to resolve the problem.
And on the original topic, NATS is quite adaptable, depending on how you want to present the data. The NATS people are pretty responsive, too. I'd put them up there with CCBill in that regard, which is high praise.
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