|
Yep, very slow now. These guys obviously didn't think things through properly.
I just found it interesting that they went for a standard pr marketing strategy, and that it obviously worked. It may not have got into any US papers, but even so it got the word out in four countries.
The standard theory is that advertising in print is a bad idea because people need to remember your URL, go all the way to the computer, get out the credit card etc etc. In this case they had an easy-to-remember URL because it was a rip off.
I'm wondering how they will turn this into a success, especially if lawyers become involved.
The other thing was the guy who runs it managed to stay anonymous in the article, which is one of the concerns about marketing in the "real world".
|