[[BV]]

Originally Posted by Simon

Here's some info that may help a little, though it would be better to get a real legal opinion before you actually use comparative advertising, even in testimonials from customers.



These searches will get you some of FTC regulations/guidelines you have to consider too...

http://www.google.com/search?q=using...dvertising+FTC

http://www.google.com/search?q=using...estimonial+FTC

Google is great isn't it? Thanks

So far looks good, finding some interesting stuff:

Can I mention a competitor’s product by name or show the product in my ad?

Yes, so long as your ad is truthful and does not mislead or deceive consumers. You should avoid subtleties that may be viewed as misleading. For example, if you and your competitor make "regular" and "extra" strength cleaning products, you should be sure to compare like products. And when comparing your detergent to a competitor, you should not exaggerate the relative ineffectiveness of the competitor by darkening a stain so that it appears more clearly on TV or in a photo.