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For the legal issues, it's all about what your lawyer tells you to do. All it takes is for one company to spot the comment, copy it and have their lawyer sue and the next thing you know, you've eaten up all your new sales and more in legal fees. Spenind $10,000 to prove you did nothing illegal is still $10,000 wasted.
Personally I would never mention a competitors name on my sites because it does provide them with advertising and can make my site look bad. When I see TV ads where one company is putting down another I usually think "afraid of a better product".
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