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The problem with those "rotating" ads is that the reviewer has to see all the ads to know if they're fit for his/her LL. The submitter could throw in ads that are way out of line but only show like 5 times out of hundred. That process takes a lot of time away from the reviewer's other activities. Ok I know you'll probably think: "how much time does it take to refresh the page a couple of times". Well, too much.
I myself only accept those ads from people I know.
Just my $0.02
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