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In addition to what Ramster said - Know Your Trades!!!
If youre sending traffic to someone that trades with just anyone - likely you are not going to get much productivity as they might not have the traffic or they might be just building "using other people".
Take a look at their sites and see what type of traffic trading they are doing before you send them traffic - see who is sending them traffic and then check those sites to see if theyre really trading with them or if they are just pumping their toplists
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