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To me your real ratio there is 1:3502...I use $ per unique because you can try and compare from one sponsor to the next that way. Some of my sponsors don't even show you raws... I think the sponsor you are referring to does not show you the raws as well. Another way sponsors try to make there numbers look better is by using "qualified" hits. Then with some sponsors I know that they simply are not reporting all of my hits...
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