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See what works for you. It's going to come down to a lot of factors. How well can you get people to go from the gallery, freesite, blog, whatever to the sponsor. What tour or type of tour do you send the surfer to from either the gallery, freesite, or blog? So best thing is to start building. And build maybe for a month or two one thing and then switch to something else, etc. You need to start pushing enough traffic from a method to really see how things are.
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