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Not as many different answers as I thought there would be. For a blog, I think it is important to develop what I call a voice or a persona. A consistency that creates trust and gains bookmarks. I believe in using "soft sell" techniques in a blog.
Rather than a post being full of sales text, it should generate an interest in the topic. The title, text and visuals should draw the surfer to his final destination....the sponsor.
It can be done with a few short sentences so I'd never look at word count as a defining element in quality.
The title....grabs the surfers attention
text....works in conjunction with the title to further raise the surfers curiosity
the visual...the picture compliments the two above and acts as a tease.
White space is your friend. I don't use it enough myself but many people wont read big paragraphs. They skim over them. But break it up and it becomes much more readable
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