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Having a real person write a blog is always going to give better personality, but that doesn't mean it has to be yourself. If you have/want more blogs than you can write then you can hire writers. But what I'm find is that the NON-professional writers produce the best blogs, in terms of being interesting and full of personality.
The people who write for a living tend to turn out things that look like newspaper reports.
There is a problem with hiring writers though, this has happened to me twice already: I hire someone with a good personality and some writing skills (once was a gay guy, another was a camgirl) -- they write interesting blogs, it goes great -- the traffic boomed, the comments flowed. But then they get tired of it and leave. And the thing is I can't really replace it -- I've tried hiring other people to continue but just doesn't work, they can't match the style.
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