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I see other upsides:
Situation 1- The program owner is kept honest. I cannot overwrite your cookie with one of my own. The integrity of the program cannot be compromised in this manner, which is good for all programs using Ccbill's affiliate system.
Situation 2- Your links plant a seed in a surfer's mind, but he loses the site. Eventually he stumbles across it again and joins- you still get the credit.
The counter argument of course is that the 2nd person sent the sale, but who really was responsible?
I think you have to take the good with the bad sometimes....
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