Quote:
Originally Posted by Licker4U
If my traffic is going up so much, why aren't sales??? I don't build the best sites in the world but they're not the worst either. With the traffic increase I would think there would be some increase in sales |confused| I never assumed sales would go up proportionately with traffic but at least a little more. Is there a memo I missed?
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It took me a while to understand this one. But there is diminishing returns particularly when you are grabbing traffic from more closed sources (like I used to grab it from internal AVS lists). As the same people see your sponsors over and over again they quit clicking the sponsor banners. Hey, many of them might have already purchased a membership there a month before anyway. And it may not be just you. It could be some of the other guys using your sponsors too and competing for that same traffic. So they are less likely to click the banner or link then, no?
This is where you need to look at UNIQUES (to the sponsor) and compare it to UNIQUES (to your site) and come up with a history and see the pattern. You might find that yeah you are getting more people to your site but they just aren't clicking your links or banners.
It is good if you can to diversify traffic sources. Try to grab some people from places other than where you normally do. Even better if they likely haven't seen your sponsors before. Another way is to change sponsors every once in a while to something which is new to the surfers from that traffic source (where no one else or few use that sponsor).
Also with full blown forums serving up full length movies using places like Rapidshare or Megaupload, it seems a lot harder to get someone to pull out the old credit card. This industry has gotten tougher each year in my opinion.
Good luck. And check into Webalizer maybe if you need some better stats?