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At the time when i saw it, i initially wondered if it was using the title, url and description (it was repeated a few times on the page and meta tags) for se purposes to get traffic for searches on the domain, sitename or whatever to the link lists sponsors. On the same page there was a tiny link to the site, but about 16 ads for paysites.
I realise there are legit uses and benefits for both parties, like the freesites getting more traffic, as well as the fact that the freesites info is listed on the link lists page anyway. It just made me wonder what other views were.
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