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I think you will probably get some that say yes try advertising a completely different product and others that will say no.
I would say it's ok to try different ads, even out of niche, but I'm not sure I would run an ipod ad. My thinking is, what if they don' t an ipod? That ad is worthless then and not going to do anything for those surfers. However, what if they do have an ipod and you peaked their interest enough to click?
I have seen others talk about impulse buying... Like when you are checking out at the grocery store, and they have all those other products by the register for you to see. Thinking in this way, I think it's ok to show a different type of ad. Just my 2 cents.
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